3 Marketing Tips for Institutes to Boost Student Recruitment

Just partnering with various institutes and expanding your presence won’t automatically boost your student enrolment. You need to have a proper strategy in place that incorporates key marketing tactics.

Here are three marketing tips for institutes to achieve higher student recruitment:

• Focus on branding

The brand of the institute has emerged to be a big thing in the job market. Students who graduated from reputed colleges are more likely to find better and high-paying jobs vs. those from less-known institutes.

So, it’s important that your marketing strategy is shaped around your brand name.

Push your brand name. Make it more recognizable. Attach to it an exciting (and true) story that makes it more memorable, relatable and interesting.

A brand name exuding high value, reputation and trust automatically attract the target audience without much effort and investment in marketing. And that’s exactly what you’re looking for here.

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• Work along with press

While you’re marketing on various channels like Facebook and Instagram, it’s an even better idea to also work along with people in the press to make your campaigns more impactful.

Getting mentioned in recognized websites, news channels and magazines can add trust value to your brand name.

So, connect with key people in the press and work along with them to reach students and their parents through reliable sources.

• Go beyond online

Marketing is much more than just pulling the online strings. Especially if you’re looking to target students who want to study abroad, you must also invest intensively in offline marketing.

This includes holding press conferences, participating in talk shows, doing one-on-one interviews, organizing events and more.

Of course, all these require effort and expertise. So, it’s usually a good idea to work along with outreach partners that specialize in the education domain. On the back of their experience and market reach, they can make the whole process quite easy, efficient and cost-effective for you.

These are three marketing for institutes to boost their student recruitment.

There might be challenges on the way – especially if yours is a new institute that doesn’t have much market presence.

But if you’re smart in your branding and marketing efforts – and if you’ve got the right partner by your side – attracting students who are looking to complete higher study abroad isn’t difficult.